my journey
2010 , it started with a screwdriver and a broken Nokia phone. I wasn’t trying to make money at first, I was simply trying to understand how things worked. That small curiosity turned into a side hustle as I began repairing phones for neighbors and selling small apps. It taught me early that creativity becomes powerful when it solves real problems, and even more powerful when it pays for itself.
2017, I earned my Bachelor’s degree in Computer Science with First Class honors. Those years shaped how I think and helped me see the world as systems built on logic. I became fascinated by how code could turn abstract ideas into working products, and that curiosity evolved into a deeper question about how data can guide creativity instead of limiting it.
2019 , That question led me, in 2019, to pursue a Master’s degree in Data Analysis at Rochester Institute of Technology, Dubai campus. I received a full scholarship and graduated with distinction, but what changed me most wasn’t the degree itself. While studying, I began helping classmates and startups with branding and design. It started as side projects, but I quickly realized there was a gap between strategy, design, and execution. That insight became the foundation of Carril Agency — a place where data meets design to create measurable growth.
2022 , After my studies, I worked as a Data Analyst. It was stable, predictable, and unfulfilling. I knew I had to make a choice between comfort and conviction, so in 2022 I resigned without a backup plan to focus entirely on building a life where creativity could sustain itself. It was risky, but it gave my work meaning.
2023 , I co-authored my first research paper with my former professor, published in MDPI Applied Sciences. We explored how artificial intelligence and CNN-based image recognition could improve medical imaging. I handled the writing, experimentation, and findings, which strengthened my research and problem-solving mindset. That same year, I launched TheToolBus.ai, a platform of free, lightweight tools built with Cloudflare, Webflow, and AI. The goal was simple: to help individuals and teams save time and work smarter without barriers.
2024 , Carril Agency included a retainer-based agency model. We began helping marketers and founders scale through structured branding, SEO, and performance marketing. I focused on refining the systems behind creativity — prioritizing quality, relationships, and repeatable growth. That was the year I learned that focus beats speed, and that long-term success is built through consistency, not volume.
2025 , my focus is on sharpening direction. I brought in a co-founder to strengthen Carril’s operations while I continue exploring how to integrate AI, automation, and design into sustainable business systems. I am learning to balance curiosity with execution, building slower but smarter. For me, this year is not about expansion, it is about depth.
The journey continues…
I’m still building, still learning.
Not chasing everything — just mastering what matters.
